Franché®Experts

Intelligently conceived and simply presented, with a commitment to quality rather than hype, the Franché® line of vitamin and mineral makeup is quintessentially modern. This fresh concept in color cosmetics is the result of years of research and development by experts.

THE Franché® EXPERT

Francie Willis, owner of the award-winning day spa chain, Urban Retreat, founded Franché® cosmetics. Her vision for the Franché® concept in color cosmetics began with her mission statement: "The confusion stops here." She felt compelled to fill a void in the marketplace with makeup suitable for her sophisticated and knowledgeable clients.

Franché® was created as a color cosmetic in accordance with the skin care awareness integral to the spa industry. This is in direct contrast to cosmetic lines designed to decoratively cover up imperfections.

Franché® cosmetic results are due to the synergistic blend of luminous mineral color with nourishing vitamin treatment resulting in a velvet-textured product free of talc, alcohol, perfume, dyes or mineral oils. Franché® is a makeup whose time has come!